PIM – DAM: how to choose the software for your company
PIM and DAM two systems for managing your product information and digital asset
PIM and DAM they are two different software that solve problems of managing product information and digital content. But are they really indispensable in the company? If you work in B2B or B2C in a company that produces or markets, hundreds of products with many variations can save your life!
Have you already found out which one your company needs most? Initially it is good to have a clear distinction between the two terms. The acronym DAM stands for Digital Asset Manager and this software helps you manage the digital content you own.
ThePIM.instead it stands for Product Information Management and is a software specialized in the effective and efficient management of all product information (descriptions, variants and accessories, prices, sizes, pdf, etc.)
Both are systems capable of handling large amounts of data, but the real difference lies in their specialization. Read on and you will discover the benefits they offer and you will know how to choose the best software for your business.
PIM or DAM: features and problems they solve
The DAM, that is, Digital Asset Management deals with the management of files and digital content companies such as: photos, videos, images, logos, price lists. This business software assumes an archive role within which you can convey information, sort it and make it accessible to everyone within your company. In this way the contents can be ready in case you want to share them on your own channels, retrieve them or update them. Its role is similar to that of a external memoryas:
- It allows secure and immediateaccessto corporate digital content
- Incorporateany video document, images, catalogs and price lists
- It allows collaborationbetween people
The PIM – Product Information Management, is a software that allows you tomanagelarge amounts of product information. Inside, in fact, you can work in synergy with all company departments without dispersion of information. This product information management system, in fact, renders the information accessible to all, and decreases the times of content creation such as: catalogs, price lists, websites, apps. It therefore allows you to collect, organize, manage, and integrate all company information. The Product Information Management is usefull tomarketing because the information will be managed in one place, helping the company to keep up with the evolution of the market. PIM software is therefore important because:
- Collect all information in one place
- It allows a synergicmanagement,between departments
- Bring orderinto chaos
- It reduces working times
PIM Product Information Management: how it works
The software PIM allows you to:
- Enter, organize, modify and updateall the product data you have available and also manage digital content
- Communicate synergistically between departments
- Quickly and easily feed all yourcatalogs, price lists, e-commerce, websites and apps.
Does it seem impossible to you?
Leaving your comfort zone does not always mean entering an unknown world, because the PIM system gives you the security you are looking for. A digitized way of working in step with the times, without having to completely revolutionize your business structure or your plans.
On Page ®:how a IMP meets a DAM
PIM or DAM? Both present themselves as two management software useful for companies. What changes, however, is the need they go to satisfy. The first can be limited if your company has multiple product information and, moreover, perhaps even complex. This however does not limit you at all because if you need a PIM also enriched by the functionality of aDAM,