Is digital transformation really necessary for businesses?
Why companies need to digitally transform
Product information represents the greatest value of a B2B company: digitizing this data means building a solid foundation for every present and future sales tool. Today we know e-commerce and marketplaces, for which it is essential that all product information is correct and aligned.Tomorrow we do not know which other distribution channels will be able to develop to remain competitive on the market and increase their turnover.
Digital transformationpasses through the digitization of product information and a company that does not recognize the value of its product data is doomed to fail in the digital transformation.
Continue reading the article if you want to discover all the advantages of the features of a software PIM for your company.
Gap between the evolution of the world of sales compared to the digital literacy of the business world.
Companies are not technologically aligned with what is happening and this has created a gap, a worrying gap.
As the world goes on and evolves, our companies are watching and do not take advantage of the digital tools suitable to make them still competitive.
Thinking with the mind of the past, it all seems unsustainable, it seems that change is impossible and instead it is one step away from us and it is easy to grasp.
The causes of the product communication gap
- Companies are aware of the difficulties in managing all communication channels, because managing them one by one brings with it a lot of activities in therealization and above allIn the updating.
- They are committed to depositing the most important information in documents (technical data sheets, catalogs, price lists, web sites, etc.) actually losing them contextually!
- Given that the product information is heterogeneous, it is not obvious what the solution is. So we often answer about power … spending more resources with the traditional method.
- The market no longer pays for inefficiencies, therefore delays, errors, communications with dedicated and congruous ones.
Fear of implementing new tools, inadequate with respect to the corporate culture
The Gap effects
Businesses are paralyzed and forget their greatest asset: product information!
Instead of taking the first, simple and necessary stepwith the digitization of product data, they stare with their mouths open. They still haven’t figured out that starting from the basics, they can build a strong positioning, able to beat the competition.
The basis is the product information, having digitized it means being able to use it in all sales and communication tools: catalogs, price lists, commercial offers, websites, e-commerce, marketplaces, apps. … And in all linguistic declensions.
Start from the ground up to build your success, learn about PIM Product Information Management
PIM, acronym for Product Information Management,is a software that allows you to collect, organize and publish product information on various communication and distribution channels, online and offline.
PIM solutions allow marketing and sales to coherently group and organize all useful product information and declare it quickly and accurately through different distribution channels: printed catalogs, price lists, data sheets, websites, e-commerce, apps.
With a PIM you can reduce the time and costs of implementation / management by eliminating the risk of errors.