PIM: what is Product Information Management and why you need it

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PIM: what is Product Information Management and why you need it

If you want to find out everything about PIM: what it is and how it works, because you have never heard of PIM Product Information Management and you are a company that produces and / or markets thousands of products, sit down and read this blog post carefully.

With a very slight delay of about fifty years from the advent of software that have computerized administrative and production management, companies have realized that product information must also be organized and managed.

Not only for organizational reasons, but above all to feed a more agile and effective commercial and communication process in line with digital transformation. It is therefore normal today, to have marketing departments exasperated by low added value activities, only to be able to align the information copied and pasted in a thousand different destinations, for example: catalogs, price lists, web sites, e commerce, marketplaces, declined in multiple versions in different language.

Themain tool to relievethe situation is certainly the PIM acronym for Product Information Management, a software that allows you to collect, organize and publish product information on the various communication and distribution channels.

PIM: its role and why it is needed

In this phase of awareness, however, companies are confused in understanding what the true role of a software PIM is within an often unstructured organization. I believe it is essential to understand what the function and position of a PIM System should be in order to express itself concretely.

  • First of all, it should be superpartes with respect to all the digital and paper communication tools that the company publishes to communicate the product.
  • It should also be alongside (therefore in collaboration) with all the structured databases of the company but even more importantly in use by all the authors involved, typically: marketing, technical, commercial departments.
  • Therefore, beyond the position in the company infrastructure, the decisive aspect is the adaptability of the system by interlocutors who, in addition to having to use a different approach to information management, are not database experts.
  • The success of the implementation of a data management system therefore depends inexorably on its adoption by all the users involved. So simplicity and zero specific skills are the guarantee to seize all the opportunities of digital transformation.

How a PIM streamlines workflows and helps smartworking

After Covid-19 it has become even more important to have a tool that facilitates remote work and that simplifies and streamlines workflows.


If you are interested in the topic, we talked about it in the blog post“PIM Software: because it improves workflows and smartworking”

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